Another reader-suggested topic today… Here’s the question as it came in: “how is the art of ad making getting disrupted by the ‘skip this ad’ on YouTube – i.e. what message can you get across in 5 seconds to make people watch 30s?” I know I come down on advertising rather often and rather hard. But while it’s true that …
Statistics: the why behind the what [post 41/100]
It’s all about the numbers, right? This is how we are supposed to make decisions or justify them, how we evaluate our success, how we understand the world around us. Everywhere you look these days, there’s sexy new infographics showing, e.g., which percentage of us are jealous of our parents’ lifestyles, or prefer 70s retro to 80s retro, or open …
False adversaries and other obstacles [post 40/100]
“The problem is, everybody’s trying to be viewer-centric. And that’s just not going to work.” Last night at a MIPTV, someone said this to me. I managed (I think) to disguise my shock and hear him out. He’s not a bad guy, and he certainly doesn’t think that audiences are unimportant. But this statement comes from what I have discovered …
You can’t always get what you want [post 39/100]
Since I’m at MIPTV this week, I’ve got media on my mind. Thus, the next couple of posts are going to be focussed on the television world… I’m pretty sure most of the people reading this watch movies or TV series online, right? You’ve probably got Amazon/LoveFilm/Netflix/something else and you stream the content. They’re really catching on, these OTT services. …
The Internet of Why [post 38/100]
I was thinking some more on my way down to MIPTV this morning about last week’s post on the (possible) commoditisation of our selves through the wholesale adoption of “helpful” technologies (thanks very much for the comments, by the way, both here and on the backchannels. You know who you are). I don’t want to sound too much like Cassandra …
My Tivo is trying to make me gay* [post 20/100]
I’d like to revisit the topics of personalisation and etiquette in digital services. Over the last 2 days I’ve posted a couple of things about beacons, their potential and also their pitfalls, and I’ve had some feedback across a range of channels that tells me further discussion is warranted about opting in and preferences and user control and all those …
Getting in on the action (an addendum) [post 17/100]
As Hajo quite rightly pointed out in a comment on my earlier post, of course the other side of understanding that ‘social media’ is really a giant global ongoing conversation is knowing how to participate in that conversation without, if you’ll pardon my French, being a total dick. 5 or so years ago, a designer at Fjord and I put …
Digital snake oil (a bit about branding) [post 16/100]
Brands and branding used to be such a straightforward thing (a few centuries ago, at least). A brand differentiated one person’s products from another’s, and over time customers learned that, say, Pete made the best dark ale and Phillip’s joint salve worked better than that other guy’s (what was his name again?). All you had to do was make a …
You talkin’ to me? [post 15/100]
Last week I made mention of poor recommendations by way of suggesting that we should maybe stop trying to draw conclusions about everything all the time. This time I want to point out another facet of the problem. I’ve written before about Big Data and the general meaninglessness of that term. Still one of my favourite quotes from 2013 was …
Hunter/gatherers in the 21st century [post 13/100]
Autocorrect failure. Bad recommendations. Offensive ‘related’ content. These are a few of our least favourite things (except in a schadenfreude kind of way). And the frustration we feel comes from the fact that they are all drawing conclusions – the wrong conclusions. It doesn’t help that quite often, we aren’t given adequate means to correct them. A colleague sent me …