Another reader-suggested topic today… Here’s the question as it came in: “how is the art of ad making getting disrupted by the ‘skip this ad’ on YouTube – i.e. what message can you get across in 5 seconds to make people watch 30s?” I know I come down on advertising rather often and rather hard. But while it’s true that …
Bring on the noise [post 44/100]
How many questions a day is the average human prepared to answer? When I was in school, days when we were asked loads of questions were scary – they were exam days, or worse, pop quiz days. Most questions were asked person to person, and were related to events that were shared between those people or the wider community. Maybe …