I’d like to revisit the topics of personalisation and etiquette in digital services. Over the last 2 days I’ve posted a couple of things about beacons, their potential and also their pitfalls, and I’ve had some feedback across a range of channels that tells me further discussion is warranted about opting in and preferences and user control and all those …
Getting in on the action (an addendum) [post 17/100]
As Hajo quite rightly pointed out in a comment on my earlier post, of course the other side of understanding that ‘social media’ is really a giant global ongoing conversation is knowing how to participate in that conversation without, if you’ll pardon my French, being a total dick. 5 or so years ago, a designer at Fjord and I put …
Digital snake oil (a bit about branding) [post 16/100]
Brands and branding used to be such a straightforward thing (a few centuries ago, at least). A brand differentiated one person’s products from another’s, and over time customers learned that, say, Pete made the best dark ale and Phillip’s joint salve worked better than that other guy’s (what was his name again?). All you had to do was make a …