La la la la la can’t hear you! (or, when personalisation really sucks) [post 9/100]

There’s a bit of synchronicity of ideas going on today. A friend and co-conspirator in Superhuman is working on an interaction model that’s heavily driven by personalisation. And this morning, I was linked (thanks, Tom!) to an article about where the Nest experience went terribly wrong for Kara Pernice, one of its (former) users. These two things share a critical …