‘Why’ beats ‘what’

Photo of calipers

How are you doing?  I’m still not dead yet. But that doesn’t tell you anything useful about how I’m doing – I might be scaling mountains at the weekend; I might be bed-bound and miserable. ‘Not dead yet’ doesn’t tell you much – just like a company’s revenue, margin and active users don’t reveal all that much about how they’re …

Design Thinking: the Baby vs. the Bathwater

Photo of a drain emptying with swirling water

There’s a lot of talk around here lately about ‘the Death of Design Thinking’ as IDEO goes through a massive round of layoffs and restructuring. “Is Design Thinking dead?” everyone is asking, and for a lot of people the answer seems to be an enthusiastic YES. But there is a big difference between Design Thinking(TM), a specific service offered and …

Cake or Death

Lemon poppyseed cake photo by James Ransom

Can we all agree that how we experience the world is important?  So why do so many businesses still see experience design as an optional extra? This has come across my desk often enough this week for me to feel a need to post about it. Too many designers are still fighting for the right to do the jobs they …