Strategist, Speaker, Designer, Instigator

Category Archives: Branding

The baby and the bathwater [post 46/100]

Another reader-suggested topic today… Here’s the question as it came in: “how is the art of ad making getting disrupted by the ‘skip this ad’ on YouTube – i.e. what message can you get across in 5 seconds to make people watch 30s?” I know I come down on advertising rather often and rather hard.… Continue Reading

You talkin’ to me? [post 15/100]

Last week I made mention of poor recommendations by way of suggesting that we should maybe stop trying to draw conclusions about everything all the time. This time I want to point out another facet of the problem. I’ve written before about Big Data and the general meaninglessness of that term. Still one of my… Continue Reading