Strategist, Speaker, Designer, Instigator

Tag Archives: advertising

The baby and the bathwater [post 46/100]

Another reader-suggested topic today… Here’s the question as it came in: “how is the art of ad making getting disrupted by the ‘skip this ad’ on YouTube – i.e. what message can you get across in 5 seconds to make people watch 30s?” I know I come down on advertising rather often and rather hard.… Continue Reading

Bring on the noise [post 44/100]

How many questions a day is the average human prepared to answer? When I was in school, days when we were asked loads of questions were scary – they were exam days, or worse, pop quiz days. Most questions were asked person to person, and were related to events that were shared between those people… Continue Reading

Out of Our Pockets and Into the Wild [MoCo, London]

Robot toasters, connected refrigerators, coffee maker temperature sensors telling your mobile it’s time for coffee – our lives become more connected by the day. But do we humans benefit from all this technology that connects our home interior and machines to our mobile devices? Instead of making connected toasters with advertising on the sandwiches, companies… Continue Reading