Strategist, Speaker, Designer, Instigator

Tag Archives: storytelling

The baby and the bathwater [post 46/100]

Another reader-suggested topic today… Here’s the question as it came in: “how is the art of ad making getting disrupted by the ‘skip this ad’ on YouTube – i.e. what message can you get across in 5 seconds to make people watch 30s?” I know I come down on advertising rather often and rather hard.… Continue Reading