I’ve been reading an increasing number of articles lately about how the Internet of Things is going to transform the retail industry. the specific thing that gets mentioned most often is in-store beacons that can broadcast offers and purchase suggestions to shoppers’ smartphones. And every single time I read one of these articles, I get angrier. Because every time, I …
Getting in on the action (an addendum) [post 17/100]
As Hajo quite rightly pointed out in a comment on my earlier post, of course the other side of understanding that ‘social media’ is really a giant global ongoing conversation is knowing how to participate in that conversation without, if you’ll pardon my French, being a total dick. 5 or so years ago, a designer at Fjord and I put …
Digital snake oil (a bit about branding) [post 16/100]
Brands and branding used to be such a straightforward thing (a few centuries ago, at least). A brand differentiated one person’s products from another’s, and over time customers learned that, say, Pete made the best dark ale and Phillip’s joint salve worked better than that other guy’s (what was his name again?). All you had to do was make a …
You talkin’ to me? [post 15/100]
Last week I made mention of poor recommendations by way of suggesting that we should maybe stop trying to draw conclusions about everything all the time. This time I want to point out another facet of the problem. I’ve written before about Big Data and the general meaninglessness of that term. Still one of my favourite quotes from 2013 was …
Aspiration: Master or Mimbo? [post 14/100]
Yes, I know, I missed posting yesterday. I’ll make it up to you over the weekend. Anyway, I’ve been continuing to have conversations with people in the creative and technology industries about avoiding techno-dystopia. And as I was discussing this with a friend who doesn’t work in that domain (yes, I have them, shut up), something occurred to me that …
Hunter/gatherers in the 21st century [post 13/100]
Autocorrect failure. Bad recommendations. Offensive ‘related’ content. These are a few of our least favourite things (except in a schadenfreude kind of way). And the frustration we feel comes from the fact that they are all drawing conclusions – the wrong conclusions. It doesn’t help that quite often, we aren’t given adequate means to correct them. A colleague sent me …
You keep using that word: AI and false expectations [post 12/100]
In this wonderful world of technology, we’ve made up lots of words. That’s natural, since we’ve made up lots of new things as well. But sometimes we make up a word and we use it over and over again, even though the word doesn’t really describe the thing that we’re talking about. It reminds me of one of my favourite …
Re-revolution [post 11/100]
Last autumn, some very nice folks from Freunde von Freunden got in touch and invited me to be a part of the Deutsche Bank Stories series. They sent round a very professional and also very fun crew, and despite the fact that I was getting over a bad flu and therefore both sounded and rather looked like something the Swamp …
La la la la la can’t hear you! (or, when personalisation really sucks) [post 9/100]
There’s a bit of synchronicity of ideas going on today. A friend and co-conspirator in Superhuman is working on an interaction model that’s heavily driven by personalisation. And this morning, I was linked (thanks, Tom!) to an article about where the Nest experience went terribly wrong for Kara Pernice, one of its (former) users. These two things share a critical …
The Clarified Self [post 8/100]
In 2012, the lovely and talented Kitty Leering asked me a question that changed the way I was thinking about rather a lot of the things I’d been thinking about. We were talking about Picnic 2012, and she asked me: “What does it mean to own yourself in the digital world?” I did a talk on the topic, and have …