Arbitrary targets, arbitrary decisions [GIGO is alive and well]

Yesterday I read an article in the New York Times about goal-oriented behaviour and its pros and cons in marathon running and personal finance. It’s a good piece. But this line, toward the end, really grabbed me: “Goals can be useful when they motivate us to perform better, but they’re harmful when focusing on arbitrary targets leads to arbitrary decisions.” Does that seem …

Singularity, Schmingularity

There are those who insist that by 2045 we will have  achieved the Singularity: Artificial Intelligence will have surpassed our own. This may be the case, but then again it may not be. In the 1960s there were those who thought they could crack AI in one summer. What’s interesting about the AI debate is… well, a lot. But one …

What price success? (a note on corporate ethics)

Last week I spoke at FOM12, and the closing question was a proper BOOM. The questioner asked whether I think it’s inherently wrong for businesses to use personal data to target products, ads and content. I found myself saying, “It comes down to ethics.” It felt a little weird to say that, although I was gratified to see a few …

The hero with a thousand faces (thanks, Joe Campbell)

[I’ve recently been re-reading some of the work of my hero Joseph Campbell, which inspired my talk on Monday at Next Service Design in Berlin, which you can watch here. Below is (more or less) what I talked about…] What is the soundtrack to your life? Even if you don’t have an answer, you understand the question – because every …

The heart of the system

I spend a fair amount of time at events and in meetings where people talk about innovation – theirs and others – and try to uncover new ideas for business and technology. One of the questions that’s asked rather a lot is, “Where do the best ideas come from?” There’s a preconceived notion, it seems, that these things come as …

Blinded by the light

This is the less selfish post that accompanies my previous one… and in many ways, the more important of the two. As I mentioned, I spoke at both Picnic and MEX last week. As a result, I came home with a head jam-packed full of awesome, and am only just now able to start sifting through the highlights. The overarching …

Me and my (data) shadow

I’ve been on a bit of a speaking tour the past couple of weeks, and I’ve been growing more vested in and impassioned by my current topic every time I talk about it. What I’ve been talking about is how we can become more human, better at being human, using all the richness of data and technology that we are …

Creativity vs. Design (a Q&A)

Every now and again, a student comes to Fjord asking for input for their dissertation. Sometimes, I’m the one they end up talking to. Today, I had an e-chat with a lovely young lady who’s doing her dissertation at Goldsmith’s. She had some questions that made me think, so I thought I’d share an excerpt here (with her permission, of …