One of the things I’ve been thinking about a lot over the past year is why certain interactions with algorithms feel so creepy – not the annoying stuff, like the “you’ve-just-bought-this-thing-so-why-don’t-you-buy-another-one” advertising algos that are all the rage at the moment, but the things that really freak people out. Example (true story): a few years ago, after many months of …
What price success? (a note on corporate ethics)
Last week I spoke at FOM12, and the closing question was a proper BOOM. The questioner asked whether I think it’s inherently wrong for businesses to use personal data to target products, ads and content. I found myself saying, “It comes down to ethics.” It felt a little weird to say that, although I was gratified to see a few …